Released on: October 22, 2008, 5:56 am

Press Release Author: Mitch Wapen

Industry: Retail

Press Release Summary: Canadian-based Lofa Sales International would like to change
the way people sit, sleep, and entertain with their revolutionary new design of the
traditional pullout sofa-bed. Formed in 1993, the company has recently begun
expanding its site and increased customer support by joining the Better Business
Bureau. Made-to-order in one to two weeks, fast shipping throughout Canada and the
U.S., and a friendly web interface have contributed to this business' growing online
popularity.

Press Release Body: Amidst a market that has seen an ongoing number of furniture
design and manufacturing companies muscled out of business by an onslaught of
Chinese-made goods, one U.S.-born entrepreneur is living out his pursuit of the
American Dream across the Canadian border by creating revolutionary new sofa-beds
that boast as much comfort and practicality as they do personality.

Mitch Wapen, owner of Lofa Sales International, has achieved success with his brand
of sofa-bed that completely redefines the traditional concept of futons, sleeper
sofas, and Hide-A-Beds the world over. His design combines a davenport base with a
futon mattress, resulting in a practical and economical alternative to traditional
sofa-beds. The LofaBed, as he calls it, looks a lot like a traditional upholstered
piece of furniture, but instead incorporates an 8" buttoned futon mattress of
standard dimensions, a storage compartment big enough to hold sheets, blankets and
pillows, and an easy-to-use wall-hugging mechanism. All this coalesces to produce
next-generation furniture that can be "knocked down" for easy carrying and placement
in locations that no other furniture can even get to.

"I developed the LofaBed because I wanted a comfortable piece of furniture to offer
my mother when she came from Philly to visit her grandchildren," explains Wapen.
"Neither futons nor Hide-A-Beds were good enough. I wanted her to want to stay
longer because she felt as comfortable in my home as she did in her own."

Upon completion of his first design, Wapen went about marketing it as he had in the
past, through a network of retail furniture dealers, including Rockaway Bedding in
the Washington D.C. to New York City corridor. The problem was the "landed" price,
including freight, was simply too high for retailers to be competitive. So Wapen
created a website, LofaSofa.com, that offered the LofaBed directly to the North
American consumer over the Internet. What he found was a huge audience of customers
who not only loved his invention because of its comfort and practicality, but also
because they absolutely HATED the bar-in-your back, cumbersome, and skinny mattress
mentality of the existing array of sofa sleepers.

LofaBeds are made-to-order in seven sizes, nine arm designs, and over forty
upholstery-grade fabrics; granting each piece a unique appeal, tailored specifically
to the individual taste of each and every customer. With thousands of possible
combinations, and a turnaround time of only one to two weeks, customers are highly
likely to find a design that suits them. And Wapen promises that no sale is made
without his personal involvement; something he feels is an integral part of the
vendor-customer relationship. Thus far, his greatest challenge has been trying to
sell a product over the Internet that the buyer cannot see or sample before
ordering. However, by keeping his website customer-friendly through music, video
demonstrations, incredible testimonials, and mailed fabric swatches, Wapen has been
successful in overcoming even that objection, and has grown his business steadily
since its inception in 1993.

Having recently joined the Better Business Bureau's Online Reliability Program, and
offering a product he touts as "the world's best sofa-bed," it's easy to see why
countless customers have already fallen in love with Wapen's fresh outlook on
customer service and quality craftsmanship. As Lofa Sales continues to "push the
envelope" of customer service with upcoming website additions of a LofaPedia and a
Design-Your-Own-LofaBed page, a likely prediction would be that Lofa Sales
International is headed for a comfortable and lucrative future.

Web Site: www.lofasofa.com

Contact Details: Email : isaac@jasfy.com
Company Website : www.lofasofa.com
Address : 1700 Gevrey Crescent
City : St. Lazare
State : Quebec
Zip Code : J7T 2C1
Phone Number : 877 4241431